About us
Big-chain location intelligence, priced for the rest of us.
Site Analyzer is built by Kurtz & Boon LLC, a small software company in Atlanta, Georgia. We believe the person opening their first café deserves the same site-selection homework that a national franchise gets from a six-figure consulting engagement.
Why we built this
Roughly half of small businesses don't survive five years, and location is one of the most common — and most preventable — reasons. The data to avoid a bad location has existed for decades: census demographics, traffic counts, zoning records, crime statistics. It just lived in formats only consultants and GIS analysts could use.
Chains like Starbucks and Chick-fil-A never sign a lease without trade-area analysis. Independent owners usually sign on gut feel and a drive-by. We built Site Analyzer to close that gap: type a ZIP code, get scored locations, and pay $29 — once — for the full picture on the one you're serious about.
No subscriptions, no upsells, no pretending a statistic is more certain than it is. That's the whole business model.
How we work
Honest by default
Zoning dealbreakers are shown free. Missing data lowers our confidence badge, not your hopes. If a number is a benchmark and not a fact, we label it.
Built for first-timers
Our test for every screen: if someone's mom can't figure it out in 30 seconds, it's too complex. No GIS degree required.
Real methodology
Drive-time trade areas from real road networks, proportional census allocation, state DOT traffic counts. The same techniques national chains use — done properly.
The founder
Shawn Embry
Founder, Kurtz & Boon LLC
Shawn builds software at the intersection of maps and money. After watching friends and family pour savings into storefronts that the data would have flagged in five minutes, he started Kurtz & Boon with one goal: make professional site selection as easy as checking the weather.
Site Analyzer started with Georgia — Atlanta's traffic counts, county zoning maps, and city crime portals — and is expanding state by state. When something in the product says "we," it's mostly Shawn, a lot of coffee, and an unreasonable affection for PostGIS.
Where the numbers come from
US Census Bureau · Census LODES workforce data · State DOT traffic counts · FBI & city crime data · County zoning records · FCC broadband coverage · HUD fair-market rents · Google Places · Mapbox routing
Every report ends with a methodology section listing exactly which sources contributed and when they were last updated.